All examples for Campaign Budget Allocation Optimizer

Local Service Business Call Volume Optimization

Optimizing budget for a local plumber across 4 service types (Emergency, Drain, Water Heater, General) with small $2k budget to maximize phone calls. Demonstrates cost-per-lead optimization, seasonal considerations for service businesses, and identifying underfunded high-performers. Shows +22% more calls by shifting from expensive Water Heater campaigns to efficient General Plumbing.

Input

What you provide to the skill

Local plumber: Emergency $800/32 calls/$25, Drain $500/18 calls/$28, Water Heater $400/8 calls/$50, General $300/15 calls/$20. $2k total, max calls

Output

What the skill generates for you

RECOMMENDED ALLOCATION:

Campaign Current Recommended Change Calls Cost/Call
Emergency $800 $1,100 +$300 44 (+12) $25.00
Drain $500 $0 -$500 0 (-18) $27.78
Water Heater $400 $0 -$400 0 (-8) $50.00
General $300 $900 +$600 45 (+30) $20.00
TOTAL $2,000 $2,000 $0 89 (+16) $22.47

EXPECTED IMPACT:

  • Total Calls: 73 → 89 (+21.9%)
  • Cost per Call: $27.40 → $22.47 (-18%)
  • Efficiency Gain: $4.93 saved per call

OPTIMIZATION LOGIC:

  1. General Plumbing: Best efficiency at $20/call, severely underfunded at $300. Triple to $900 (+30 calls)
  2. Emergency: Second-best at $25/call. Increase to $1,100 (+12 calls)
  3. Drain Cleaning: Below average at $27.78/call. Eliminate to free budget
  4. Water Heater: Most expensive at $50/call (2.5x best performers). Eliminate

IMPLEMENTATION PLAN:
Week 1 (50%): Emergency $800→$950, Drain $500→$250, Water Heater $400→$200, General $300→$600
Week 2 (complete): Emergency→$1,100, Drain→$0, Water Heater→$0, General→$900

STRATEGIC RECOMMENDATIONS:

  • Monitor lead quality: Track which campaigns generate highest-value jobs
  • Seasonal adjustments: Winter increases Emergency+Water Heater, Summer focuses General
  • Consider maintaining all campaigns for brand consistency (alternative allocation provided)

RED FLAGS:
🚩 General cost/call rises above $26 (+30%)
🚩 Emergency exceeds $32/call
🚩 Total calls decrease below 73

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About This Skill

Optimize advertising budget distribution across multiple PPC campaigns using data-driven mathematical analysis and recommendations

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