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E-commerce Conversion Maximization with Retargeting Focus
Optimizing budget across Brand, Generic Search, and Retargeting campaigns for an e-commerce business. Demonstrates how to reallocate from underperforming Generic Search to high-efficiency Retargeting, achieving +47% more conversions with same $6k budget. Shows clear winner identification and phased implementation approach.
Input
What you provide to the skill
Optimize my budget: Brand $3k/50 conv/2.5x, Generic $2k/20 conv/1.8x, Retargeting $1k/35 conv/3.8x. Total $6k/mo. Max conversions.
Output
What the skill generates for you
RECOMMENDED BUDGET ALLOCATION:
| Campaign | Current | Recommended | Change | Expected Conv | ROAS | CPA |
|---|---|---|---|---|---|---|
| Brand | $3,000 | $3,000 | $0 | 50 | 2.5x | $60.00 |
| Generic | $2,000 | $0 | -$2,000 | 0 (-20) | 1.8x | $100.00 |
| Retargeting | $1,000 | $3,000 | +$2,000 | 105 (+70) | 3.8x | $28.57 |
| TOTAL | $6,000 | $6,000 | $0 | 155 (+50) | 3.15x | $38.71 |
EXPECTED IMPACT:
- Conversions: 105 → 155 (+47.6%)
- Blended ROAS: 2.48x → 3.15x (+26.8%)
- Cost Per Acquisition: $57.14 → $38.71 (-32.3%)
IMPLEMENTATION PLAN:
Week 1 (50% changes): Generic $2k→$1k (-$1k), Retargeting $1k→$2k (+$1k)
Week 2 (complete): Generic $1k→$0, Retargeting $2k→$3k
Weeks 3-4: Monitor daily for CPA inflation, audience saturation
MONITORING CHECKLIST:
✓ Retargeting CPA stays below $40 (not inflating >40%)
✓ Frequency caps not being hit (<8 impressions/week)
✓ Overall conversions increasing toward 155/mo target
RED FLAGS (consider reverting):
🚩 Retargeting CPA rises above $40
🚩 Total conversions decrease below 105 baseline
🚩 Frequency >10 impressions/week per user
About This Skill
Optimize advertising budget distribution across multiple PPC campaigns using data-driven mathematical analysis and recommendations
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