All examples for Campaign Budget Allocation Optimizer

B2B SaaS Multi-Channel ROAS Optimization

Optimizing 5 campaigns across LinkedIn and Google with $12k budget, focusing on ROAS maximization rather than pure conversion volume. Demonstrates handling multiple platforms, pausing underperforming LinkedIn campaigns (1.5x-2.2x ROAS), and reallocating to high-ROAS performers (Retargeting 4.5x, Google Competitor 3.0x). Shows +36% revenue improvement through strategic reallocation.

Input

What you provide to the skill

5 campaigns, $12k total, maximize ROAS: LinkedIn Jobs $3k/15 conv/1.5x, LinkedIn Size $2.5k/8 conv/2.2x, Google Comp $2k/12 conv/3x, Google Gen $3k/18 conv/2.8x, Retarget $1.5k/22 conv/4.5x

Output

What the skill generates for you

RECOMMENDED ALLOCATION:

Campaign Current Recommended Change Conv ROAS CPA
LinkedIn Jobs $3,000 $0 -$3,000 0 (-15) 1.5x $200.00
LinkedIn Size $2,500 $0 -$2,500 0 (-8) 2.2x $312.50
Google Comp $2,000 $6,000 +$4,000 36 (+24) 3.0x $166.67
Google Gen $3,000 $1,500 -$1,500 9 (-9) 2.8x $166.67
Retarget $1,500 $4,500 +$3,000 66 (+44) 4.5x $68.18
TOTAL $12,000 $12,000 $0 111 (+36) 3.54x $108.11

EXPECTED IMPACT:

  • Revenue: $31,200 → $42,480 (+36%)
  • Blended ROAS: 2.60x → 3.54x
  • Conversions: 75 → 111 (+48%)
  • CPA: $160.00 → $108.11 (-32%)

OPTIMIZATION LOGIC:

  1. Retargeting (4.5x ROAS): Triple budget to $4,500 - your star performer
  2. Google Competitor (3.0x): Triple to $6,000 - captures high-intent users
  3. Google Generic (2.8x): Reduce 50% to $1,500 - good but not top-tier
  4. LinkedIn campaigns (1.5x-2.2x): Pause both - below ROAS target

IMPLEMENTATION PLAN:
Week 1: Make 50% of changes
Week 2: Complete transition if no red flags
Weeks 3-4: Monitor and optimize

RED FLAGS:
🚩 Retargeting CPA rises above $85 (+25%)
🚩 Google Competitor ROAS drops below 2.5x
🚩 Total conversions decrease

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About This Skill

Optimize advertising budget distribution across multiple PPC campaigns using data-driven mathematical analysis and recommendations

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