Customer Lifetime Value Calculator with Segmentation

Pro v1.0.0 1 view

Calculate customer lifetime value by channel, tier, and segment. Get LTV:CAC ratios, retention analysis, and actionable recommendations to optimize marketing spend and customer economics.

What You Get

Calculate accurate LTV by segment with LTV:CAC ratios to optimize marketing spend and identify high-value customer cohorts

The Problem

Most businesses struggle to calculate accurate LTV because they lack context about which calculation method applies to their stage, data availability, and business model. Without proper LTV analysis and segmentation, they can't identify high-value customer cohorts, optimize acquisition spend across channels, or diagnose retention issues that impact unit economics.

The Solution

This skill calculates LTV using industry-standard methods with segment-level analysis to guide growth strategy. It gathers business context to understand your model (SaaS, e-commerce, subscription, marketplace), stage (early, growth, mature), and available data, then collects core metrics including ARPU, churn rate, gross margin, and CAC by channel. The skill recommends the optimal calculation method - Simple LTV for early-stage businesses, Cohort-Based LTV for established companies with 6+ months of data, or Predictive LTV for data-rich environments. The analysis calculates your overall LTV using the appropriate formula with full transparency on assumptions, then performs segment-level analysis breaking down LTV by acquisition channel, customer type, product tier, or geography. For each segment, it calculates LTV:CAC ratios to evaluate marketing efficiency and payback periods. Finally, it provides actionable insights identifying high-value segments, underperforming channels, specific budget allocation opportunities, and retention improvement strategies tailored to your business stage.

How It Works

  1. 1 Gather business context including model (SaaS, e-commerce, subscription, marketplace) and stage (early, growth, or mature)
  2. 2 Collect core metrics including ARPU, churn rate, gross margin, and CAC by channel
  3. 3 Receive recommendation for optimal calculation method based on your business characteristics
  4. 4 Calculate overall LTV applying the appropriate formula with full transparency on assumptions
  5. 5 Perform segment-level LTV analysis breaking down by channel, customer type, product tier, or geography
  6. 6 Calculate LTV:CAC ratios and payback periods to evaluate marketing efficiency for each segment
  7. 7 Receive actionable insights identifying high-value segments and specific optimization opportunities

What You'll Need

  • Business model and stage (SaaS, e-commerce, subscription, or marketplace; early, growth, or mature)
  • Core metrics: ARPU (Average Revenue Per User), churn rate, and gross margin
  • Customer Acquisition Cost (CAC) by channel for segment analysis
  • Optional: Purchase frequency data for e-commerce or transaction-based businesses
  • Optional: Cohort retention data for cohort-based LTV calculations

Get This Skill

Requires Pro subscription ($9/month)

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Examples

Early-Stage B2B SaaS with Limited Data

Calculates LTV for a 3-month-old B2B SaaS with only 30 customers, demonstrating appropriate caveats for limited data, scenario analysis, and guidance on when to scale marketing spend.

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D2C Fitness App with Freemium Upgrade Funnel

Models LTV for a freemium fitness app with 40% Premium-to-Enterprise upgrade rate, revealing that the upgrade path yields 250:1 LTV:CAC compared to 13.75:1 for direct Enterprise acquisition - a significant acquisition arbitrage opportunity.

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Subscription Marketplace with Channel Segmentation

Analyzes LTV across organic, paid search, and referral channels for a 12-month-old subscription marketplace, revealing referral as the highest-value channel with 28:1 LTV:CAC ratio and specific budget reallocation recommendations.

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