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Examples for Customer Lifetime Value Calculator with Segmentation
Explore real-world examples showing how this skill works with different inputs and outputs.
Early-Stage B2B SaaS with Limited Data
Calculates LTV for a 3-month-old B2B SaaS with only 30 customers, demonstrating appropriate caveats for limited data, scenario analysis, and guidance on when to scale marketing spend.
D2C Fitness App with Freemium Upgrade Funnel
Models LTV for a freemium fitness app with 40% Premium-to-Enterprise upgrade rate, revealing that the upgrade path yields 250:1 LTV:CAC compared to 13.75:1 for direct Enterprise acquisition - a significant acquisition arbitrage opportunity.
Subscription Marketplace with Channel Segmentation
Analyzes LTV across organic, paid search, and referral channels for a 12-month-old subscription marketplace, revealing referral as the highest-value channel with 28:1 LTV:CAC ratio and specific budget reallocation recommendations.