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Blog Content Attribution System
Create a reusable UTM system for tracking individual blog posts across Twitter and newsletter channels, with templates for ongoing content attribution.
Input
What you provide to the skill
Track blog posts on Twitter and newsletter. Post: ‘10 Psychological Triggers That Double Conversions’ at https://growthhacks.io/blog/psychological-triggers-double-conversions
Output
What the skill generates for you
Blog Content Attribution System
Current Post: “10 Psychological Triggers That Double Conversions”
Twitter Share Link:
https://growthhacks.io/blog/psychological-triggers-double-conversions?utm_source=twitter&utm_medium=social&utm_campaign=blog_content&utm_content=psychological_triggers_double_conversions
Newsletter Link:
https://growthhacks.io/blog/psychological-triggers-double-conversions?utm_source=newsletter&utm_medium=email&utm_campaign=blog_content&utm_content=psychological_triggers_double_conversions
Reusable Template for Future Posts
For each new blog post, use this pattern:
Twitter:
https://growthhacks.io/blog/{POST_SLUG}?utm_source=twitter&utm_medium=social&utm_campaign=blog_content&utm_content={POST_SLUG}
Newsletter:
https://growthhacks.io/blog/{POST_SLUG}?utm_source=newsletter&utm_medium=email&utm_campaign=blog_content&utm_content={POST_SLUG}
Replace {POST_SLUG} with your URL slug (lowercase, hyphens for spaces).
How to Analyze Content Performance
Find Your Best-Performing Posts:
Google Analytics 4:
- Reports → Engagement → Pages and screens
- Filter: Session campaign =
blog_content - Secondary dimension: Session manual ad content
- Sort by conversions to see top-performing posts
Google Analytics Universal:
- Behavior → Site Content → All Pages
- Secondary dimension: Campaign
- Filter: Campaign =
blog_content - Add dimension: Ad Content
- Compare conversion rates across posts
Questions You Can Answer:
- Which blog posts drive the most signups?
- Does Twitter or newsletter drive higher-quality traffic?
- Which topics resonate most with your audience?
- What content should you create more of?
Pro Tip: Export this data monthly to track trends. Posts that convert well are candidates for:
- Updating and republishing
- Turning into email courses
- Expanding into product features
About This Skill
Generate consistent, standardized UTM-tagged URLs for marketing campaigns to maintain clean analytics and accurate attribution.
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