Twitter Feature Launch

UTM-Tagged Link

Full URL:

https://myapp.com/ai-feature?utm_source=twitter&utm_medium=social&utm_campaign=ai_feature_launch_jan_2026&utm_content=organic_post

UTM Breakdown:

• Source: twitter (platform where link is shared)
• Medium: social (channel category)
• Campaign: ai_feature_launch_jan_2026 (standardized campaign name)
• Content: organic_post (distinguishes from ads or threads)

Naming Convention Applied:

• Lowercase throughout
• Spaces replaced with underscores
• Date suffix added (jan_2026)
• Descriptive campaign name

Copy-Ready Tag: ai_feature_launch_jan_2026 | twitter | social

Additional Twitter Variations

Twitter Thread

https://myapp.com/ai-feature?utm_source=twitter&utm_medium=social&utm_campaign=ai_feature_launch_jan_2026&utm_content=announcement_thread

Use for: Multi-tweet announcement threads

Twitter Ads (if using paid promotion)

https://myapp.com/ai-feature?utm_source=twitter_ads&utm_medium=paid_social&utm_campaign=ai_feature_launch_jan_2026&utm_content=sponsored_post

Use for: Promoted tweets or Twitter ad campaigns

UTM Reference Dictionary

Save this for consistent future campaigns:

Campaign Naming Pattern: {feature}_{type}_{month}_{year}

• Example: ai_feature_launch_jan_2026
• Use this pattern for all future campaigns to maintain consistency

How to Track in Analytics

Google Analytics 4:

1. Go to Reports → Acquisition → Traffic acquisition
2. Filter: Session campaign = ai_feature_launch_jan_2026
3. View conversions attributed to this campaign
4. Add Session source/medium as secondary dimension to see organic vs paid performance

Google Analytics Universal:

1. Acquisition → Campaigns → All Campaigns
2. Find ai_feature_launch_jan_2026
3. Click through to see source/medium breakdown
4. Compare organic_post vs announcement_thread vs sponsored_post content performance

Key Questions Answered:

• How many visitors came from Twitter?
• Which content type (post, thread, ad) drove most conversions?
• What’s the conversion rate for this launch campaign?
• What’s the ROI if using paid promotion?