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Examples for Attribution Model Comparison & Selector
Explore real-world examples showing how this skill works with different inputs and outputs.
B2B SaaS with Organic-Led Journeys
Attribution analysis for a B2B SaaS company with 100 conversions, 4-week sales cycle, and 5 touchpoints typical. Demonstrates how organic search gets 0% credit under last-touch but 33% under position-based, revealing hidden pipeline value.
E-commerce Flash Sale Attribution
Attribution comparison for an e-commerce flash sale with 200 conversions and 2-5 day sales cycle. Shows how Instagram appears worthless under last-click (0%) but drives 8-12% of value under time-decay, preventing premature budget cuts.
Local Dental Practice with Phone Conversions
Attribution analysis for a local dental practice with 50 new patients, mixed online/offline channels, and phone as primary conversion mechanism. Demonstrates handling the 'phone gets all credit' problem and reveals hidden value in direct mail.