Budget Pacing Dashboard

Pro v1.0.0 1 view

Track marketing campaign spending with real-time budget pacing analysis. Monitor actual vs expected spend, identify underspending/overspending, project month-end totals, and get recommendations for daily adjustments.

What You Get

Stay in control of campaign budgets with real-time pacing analysis, projections, and daily spend recommendations

The Problem

Marketers struggle with budget management during campaign months: spending might accelerate unexpectedly, campaigns could underutilize allocated budgets, or budget overruns might occur mid-month without warning. Without real-time visibility into spending patterns, you can't course-correct before problems escalate.

The Solution

This skill provides real-time visibility into campaign budget pacing by comparing actual spending to expected spend based on days elapsed. It calculates a pacing percentage that tells you whether you're on track, behind (underspending), or ahead (overspending), projects what you'll spend by month-end if current pace continues, and recommends specific daily spend adjustments to hit your target budget. Key capabilities include spend variance analysis, instant pacing status classification, month-end projections with confidence indicators, smart daily spend recommendations, and crisis management for exceeded budgets.

How It Works

  1. 1 Collect current campaign spending data including month-to-date spend, total monthly budget, and days elapsed
  2. 2 Calculate expected spend based on days elapsed and compare to actual spend with variance analysis
  3. 3 Classify pacing status as on track, behind pace, ahead of pace, or critical budget exceeded
  4. 4 Project month-end total spend using current daily run rate and calculate projected budget utilization
  5. 5 Generate recommendations with specific daily spend targets needed to hit budget goal
  6. 6 Provide crisis management guidance when budgets are exceeded including pause options and reduction strategies

What You'll Need

  • Total monthly budget amount
  • Current day of month
  • Total days in the current month
  • Actual spend to date

Get This Skill

Requires Pro subscription ($9/month)

Have Feedback?

Help us improve this skill by sharing your ideas and suggestions.

Request Improvements

Examples

Near-Target Pacing with Minimal Variance

Mid-month check shows spending nearly on target with only -1.7% variance. Demonstrates how the skill handles scenarios requiring minimal adjustment, providing reassurance while still offering fine-tuning recommendations.

View example

Q4 Campaign Overspending Alert

Early December check shows aggressive overspending (+36.4% ahead of pace) that would result in $18,200 over budget. Shows the required 39% daily spend reduction to stay within the $50,000 budget.

View example

Underspending Campaign Needs Acceleration

A mid-month pacing check reveals significant underspending (-23.3% behind pace). Demonstrates how the skill calculates the required daily spend increase (+76%) to fully utilize the remaining budget over 12 days.

View example
View all examples