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Underspending Campaign Needs Acceleration
A mid-month pacing check reveals significant underspending (-23.3% behind pace). Demonstrates how the skill calculates the required daily spend increase (+76%) to fully utilize the remaining budget over 12 days.
Input
What you provide to the skill
budget pacing check - $25,000 monthly budget, day 18 of 30, spent $11,500 so far
Output
What the skill generates for you
Budget Pacing Dashboard
Current Status
- Budget Period: Day 18 of 30 (60.0% elapsed)
- Monthly Budget: $25,000
- Actual Spend: $11,500
- Status: BEHIND PACE (underspending)
Pacing Analysis
Expected vs Actual
- Expected by Day 18: $15,000 (60.0% of budget)
- Actual Spend: $11,500
- Variance: -$3,500 (-23.3% behind pace)
Current Performance
- Current Daily Run Rate: $639/day
- Expected Daily Rate: $833/day
- Variance: -$194/day (23.3% under target)
Month-End Projection
Projected Total: $19,167
- Projected Budget Utilization: 76.7%
- Projected Under-Budget: -$5,833
Projection confidence: HIGH (sufficient data)
Alert: At current pace, you will significantly underspend your budget.
Recommendations
To Hit 100% Budget Utilization
Increase daily spend to $1,125/day for the remaining 12 days
- Current daily rate: $639/day
- Recommended daily rate: $1,125/day
- Required increase: +$486/day (+76.1%)
Impact Analysis
If no changes made:
- Projected month-end spend: $19,167
- Missed opportunity: $5,833 (23.3% of budget unused)
If recommendation followed:
- Total additional spend needed: $13,500 over 12 days
- Will fully utilize monthly budget
Action Items
- Review campaign budgets and identify where to increase spend
- Consider expanding targeting, increasing bids, or launching additional campaigns
- Track daily spend over next 3 days to ensure acceleration
- Recalculate on day 21 to fine-tune remaining days
About This Skill
Track marketing campaign spending with real-time budget pacing analysis. Monitor actual vs expected spend, identify underspending/overspending, project month-end totals, and get recommendations for daily adjustments.
View Skill DetailsMore Examples
Near-Target Pacing with Minimal Variance
Mid-month check shows spending nearly on target with only -1.7% variance. Demonstrates how the skill handles scenarios requiring minimal adjustment, providing reassurance while still offering fine-tuning recommendations.
Q4 Campaign Overspending Alert
Early December check shows aggressive overspending (+36.4% ahead of pace) that would result in $18,200 over budget. Shows the required 39% daily spend reduction to stay within the $50,000 budget.