Q4 Campaign Overspending Alert

Early December check shows aggressive overspending (+36.4% ahead of pace) that would result in $18,200 over budget. Shows the required 39% daily spend reduction to stay within the $50,000 budget.

Input

What you provide to the skill

Q4 campaign pacing - $50,000 budget for December (31 days), we’re on day 10 and already at $22,000

Output

What the skill generates for you

Budget Pacing Dashboard

Current Status

Budget Period: Day 10 of 31 (32.3% elapsed)
Monthly Budget: $50,000
Actual Spend: $22,000
Status: AHEAD OF PACE (overspending)

Pacing Analysis

Expected vs Actual

Expected by Day 10: $16,129 (32.3% of budget)
Actual Spend: $22,000
Variance: +$5,871 (+36.4% ahead of pace)

Current Performance

Current Daily Run Rate: $2,200/day
Expected Daily Rate: $1,613/day
Variance: +$587/day (36.4% over target)

Month-End Projection

Projected Total: $68,200

Projected Budget Utilization: 136.4%
Projected Over-Budget: +$18,200

Projection confidence: MODERATE (10 days of data)

CRITICAL: At current pace, you will significantly overspend your budget.

Recommendations

To Stay Within Budget

Reduce daily spend to $1,333/day for the remaining 21 days

Current daily rate: $2,200/day
Recommended daily rate: $1,333/day
Required decrease: -$867/day (-39.4%)

Impact Analysis

If no changes made:

Projected month-end spend: $68,200
Budget overrun: +$18,200 (36.4% over budget)

If recommendation followed:

Total remaining budget: $28,000 over 21 days
Will finish at exactly $50,000 (100% utilization)

Action Items

URGENT: Reduce campaign budgets or pause lower-performing campaigns
Consider lowering bids, tightening targeting, or adjusting dayparting
Track spend daily to ensure reduction is taking effect
Review which campaigns/channels are driving overspend
Alert finance/management about overspend risk