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Near-Target Pacing with Minimal Variance
Mid-month check shows spending nearly on target with only -1.7% variance. Demonstrates how the skill handles scenarios requiring minimal adjustment, providing reassurance while still offering fine-tuning recommendations.
Input
What you provide to the skill
check if we’re on track - $12,000 monthly budget, day 15 of 30, current spend is $5,900
Output
What the skill generates for you
Budget Pacing Dashboard
Current Status
- Budget Period: Day 15 of 30 (50.0% elapsed)
- Monthly Budget: $12,000
- Actual Spend: $5,900
- Status: BEHIND PACE (underspending)
Pacing Analysis
Expected vs Actual
- Expected by Day 15: $6,000 (50.0% of budget)
- Actual Spend: $5,900
- Variance: -$100 (-1.7% behind pace)
Current Performance
- Current Daily Run Rate: $393/day
- Expected Daily Rate: $400/day
- Variance: -$7/day (1.7% under target)
Month-End Projection
Projected Total: $11,790
- Projected Budget Utilization: 98.3%
- Projected Under-Budget: -$210
Projection confidence: HIGH (sufficient data)
Alert: You’re slightly behind pace, but well within normal range.
Recommendations
To Hit 100% Budget Utilization
Increase daily spend to $407/day for the remaining 15 days
- Current daily rate: $393/day
- Recommended daily rate: $407/day
- Required increase: +$14/day (+3.6%)
Impact Analysis
If no changes made:
- Projected month-end spend: $11,790
- Missed opportunity: $210 (1.8% of budget unused)
If recommendation followed:
- Total additional spend needed: $6,100 over 15 days
- Will fully utilize monthly budget
Action Items
- Monitor current campaigns - you’re nearly on track
- Consider minor bid increases or slightly expanded targeting
- Check pacing again in 3-4 days to confirm trajectory
- No urgent action required - variance is minimal
About This Skill
Track marketing campaign spending with real-time budget pacing analysis. Monitor actual vs expected spend, identify underspending/overspending, project month-end totals, and get recommendations for daily adjustments.
View Skill DetailsMore Examples
Q4 Campaign Overspending Alert
Early December check shows aggressive overspending (+36.4% ahead of pace) that would result in $18,200 over budget. Shows the required 39% daily spend reduction to stay within the $50,000 budget.
Underspending Campaign Needs Acceleration
A mid-month pacing check reveals significant underspending (-23.3% behind pace). Demonstrates how the skill calculates the required daily spend increase (+76%) to fully utilize the remaining budget over 12 days.